Put Your Podcast to Work for Your Website
5 easy steps to create better podcast show notes | ConvertKit
Being a podcast host is a lot of work. One element of podcasting that frequently gets overlooked is comprehensive show notes. They serve as landing pages for listeners and can add value by consolidating links and resources. Additionally, you can use show note snippets to create short-form content on your other social platforms.
From a practical standpoint, having show notes on your website will also help listeners find your podcast. Search engine tools scan the words on your website, but they can’t listen to your podcast. By creating these notes, you’ll increase the chances of a search engine returning your podcast to the listener.
Show notes are also great if you want to monetize your podcast. Sponsors and partners will love that you have a robust site where you can showcase their products and services.
Check out the Lady Liberty is V.E.R.Y. Pissed podcast and The Invisible Americans podcast for examples of show notes I’ve written.